NSW Government: Top 10 sites

September 2009 visitor figures for NSW Government websites

The Top 10 get 51.1% of all Australian traffic to NSW government-owned websites. That’s around 13.2 million visits.

The NSW Government owns and operates around 570 websites. These include agency and department prime websites, along with special-purpose and campaign websites.

The following are the Top 10, which attracted 51.1% of all Australian traffic in September 2009.

Roads and Traffic Authority, NSW (2,809,149 Australian visits)
NSW Lotteries (2,136,875 Australian visits)
Transport Infoline 131500 (1,841,674 Australian visits)
CityRail (1,750,787 Australian visits)
NSW Department of Education and Training (1,601,268 Australian visits)
Board of Studies NSW (813,313 Australian visits)
NSW Registry of Births, Deaths and Marriages (634,115 Australian visits)
NSW Ministry of Transport (632,613 Australian visits)
Visit New South Wales (536,547 Australian visits)
NSW Department of Health (492,888 Australian visits)

These figures have been extrapolated from the Experian Hitwise category percentages, and known site visits using the Australian figures provided by Google Analytics on some of the sites in the list.

I have been careful to say “Australian visits” above, as the server logs may show many more visits, but we are measuring visits by Australians here, rather than their total worldwide visit numbers.

The Top 20 get 65.1% of all Australian visits, and the Top 50 get 81.8%. 83.12% of all that Australian traffic to NSW Govt sites comes from people who live in NSW. 6.11% of the traffic comes from Queenslanders, and 5.29% from Victorians.