6,647 Australian Government websites

September 2009: Australian Government web traffic

Experian Hitwise tracks all the Government sites visited by Australians in a month. In September 2009, Australians visited 6,647 Government sites. Visits to Government sites contributed 1.98% to the total visits to all websites during September.

As you may imagine, 93.01% of those Government websites they visited are local rather than overseas Government sites.

What overseas Government websites attract Australian visitors?

In the Top 100 government sites they visited, the three most popular US Government sites were -

NASA – Astronomy Picture of the Day
NASA
Voice of America

What were the Top 10 Australian Government websites visited by Australians?

The following list shows the Top 10 Government sites,  whether they are a State or Federal Government website and their percentage of visits out of visits to all Government websites during September.

Bureau of Meteorology (Fed) – 22.45%)
Centrelink (Fed) – 4.03%
Australian Taxation Office (Fed) – 2.43%
Australian JobSearch (Fed) – 2.18%
Roads and Traffic Authority, NSW (NSW) – 1.57%
NSW Lotteries (NSW) – 1.19%
Department of Immigration and Citizenship (Fed) – 1.06%
Transport Infoline 131500 (NSW) – 1.03%
CityRail (NSW) – 0.98%
TransLink Australia (QLD) – 0.90%

As can be seen, four of the highest traffic Australian Government websites are not Federal, but State: 4 New South Wales and one Queensland site make up the Top 10.

The Top 100 Australian Government websites

Out of the Top 100 government websites, as visited by Australians, how then do the different States traffic volumes compare with each other and with traffic to Federal government websites?

Including the three US Government websites mentioned above, there are 22 New South Wales Government websites, 13 Queensland Government sites, 12 Victorian sites, six Western Australia sites and three South Australian sites in the Top 100. The remaining 41 sites are Australian Federal Government websites.

The New South Wales sites are as follows. The list below shows their position in Top 100, along with their percentage of the traffic amongst all Government websites.
For example RTA is 5th, with 1.47% of the total traffic, City of Sydney is 100th, with 0.15% of the traffic.

5. Roads and Traffic Authority (1.47%)
6. NSW Lotteries (1.06%)
7. Transport Infoline 131500 (1.03%)
8. CityRail info (0.99%)
11. NSW Dept of Education (0.90%)
19. Board of Studies NSW (0.52%)
27. NSW Ministry of Transport (0.39%)
32. NSW Reg. of Births, Deaths & Marriages (0.35%)
37. Visit New South Wales (0.32%)
46. NSW Department of Health (0.27%)
51. NSW Public Schools (0.24%)
52. Dept of Environment (0.24%)
58. Sydney Buses (0.22%)
63. Lawlink NSW (0.21%)
67. NSW Police Online (0.20%)
69. Countrylink (0.19%)
85. Office of State Revenue NSW (0.16%)
86. OTEN – Open Training (0.16%)
92. NSW Office of Fair Trading (0.16%)
93. Govt of New South Wales (0.16%)
98. NSW Rural Fire Service (0.15%)
100. City of Sydney (0.15%)